3 Things Standing Between You And Marketing Success And How To Fix Them!

Are you frustrated with marketing strategies that just don’t seem to work? Before you jump on another trend, let’s talk about the three major roadblocks that might be holding you back. In this episode of Beyond Common Business Secrets, award-winning business strategist and podcast host Tracey Watts Cirino reveals how to identify and fix these hidden obstacles so you can start seeing REAL marketing success. Tune in now!

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Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You’re in the right place. Welcome to  Beyond Common Business Secrets Podcast I’m your host, Tracey Watts Cirino

Transcript

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Tracey Watts Cirino: If you ever feel like you're trying every marketing trend and still not seeing results. You're not alone, my friend. So in this episode we're talking about 3 things standing between you and your marketing success and how to fix them


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Tracey Watts Cirino: so welcome to beyond common business secrets. I'm your host, Tracey Watts Cirino. And today we're cutting through the noise of marketing overwhelm. And, like I said before, if you've ever felt like


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Tracey Watts Cirino: every single market like you're doing all the things you're trying what every marketing Guru says, and still you're not seeing the results. I want you to know that you are not alone, my friend. So here's the truth, the truth.


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Tracey Watts Cirino: There are 3 major roadblocks standing between you and real marketing success. And today I'm going to show you exactly how to overcome them. So, friend, grab a notebook, your favorite coffee tea, whatever you like to drink.


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Tracey Watts Cirino: because this episode is packed with insights to help you market smarter and ditch the harder. So


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Tracey Watts Cirino: number one lack of clear business foundations. So oftentimes. Why marketing efforts fail when your business direction isn't clear, so maybe you don't know who you are, what you stand for.


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Tracey Watts Cirino: who you do it for, and why it's important to the world. So if that's true, like, if that's true for you? Those are the 1st 3 questions you need to answer. Right, who am I?


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Tracey Watts Cirino: What do I do?


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Tracey Watts Cirino: Who do I serve? And why is it important for the world. Right?


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Tracey Watts Cirino: Another reason. Lack of business foundation, like


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Tracey Watts Cirino: having no clarity. There is like.


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Tracey Watts Cirino: do you know your mission vision? And I, ideal client like.


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Tracey Watts Cirino: why do you do what you do?


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Tracey Watts Cirino: Why is it important? And what is your mission for serving it up to the world? And


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Tracey Watts Cirino: who are your ideal dream clients like clearly defining those.


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Tracey Watts Cirino: When you have those clearly defined, it comes through in all of your marketing. It comes so like clear and true. So like, here's the thing I could come on and say, like, Oh, yeah, I'm a business coach. It's kind of generic, right?


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Tracey Watts Cirino: Not that there aren't tons of amazing business coaches. But I am a


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Tracey Watts Cirino: business coach, slash life coach for women in business, right? Women that are struggling with overwhelm doubt and need clear systems and strategies to break through to the next level. See how that's crystal clear like I am like the leadership whisperer. Right? I help you get clear, so you can communicate effectively.


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Tracey Watts Cirino: And this is all, while creating the life and business of your dreams, like those are really clear. But if I hadn't done all the work on answering those it would sound generic in nature. So the 3rd point, under like having the lack of business foundation, is


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Tracey Watts Cirino: like an actionable fix. So you want to define your unique value proposition and target audience, right? Like, I can walk in a room filled with people that I've never met before and say like when they're like, what do you do? Even though I don't love that question. I'm more like.


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Tracey Watts Cirino: What


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Tracey Watts Cirino: what do you live for? What? What's your purpose like? I ask those meaningful questions. I'm that person. However, this is a common thing, you know. People say, what do you do? It's like. I'll say.


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Tracey Watts Cirino: I work with female leaders. You know, people that are experts, coaches, authors, leaders in their industry, that are struggling to communicate clearly what their business does what value they provide.


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Tracey Watts Cirino: you know. Sometimes women in business feel like they have to behave like men. I'm the leadership whisperer who helps women be women and be super successful by designing a life and business of their dreams. See? Like. So that's super clear. And you can say that. And I'm just going off the cuff, because, you know, there's always like some version of that right? So that's the thing. Define


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Tracey Watts Cirino: your unique value that you bring to the table, and who your your target audience is.


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Tracey Watts Cirino: I always used to tease like when I worked with a lot of salons. I would say this, and this is true for everybody. Right? You could say, Oh, my client, is anybody anybody who's willing to pay me right? And so people used to say, anybody that has a piece of hair on their head. Well, do you really want to work with someone that has one hair or anybody that's willing to pay you, even if they're a jerk, even if


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Tracey Watts Cirino: none of their values match with yours like that's not true. So by process of elimination, there's truth in knowing that you want to work with people that align with you like, I want to work with women that are stuck. Maybe they're stuck, and they also know that they were meant for more, but they just don't know what step


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Tracey Watts Cirino: or what thing to do next. Like those are my people, you know. You know you were meant for more. But you're a little bit stuck. That is the woman that I work best with. Right? So


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Tracey Watts Cirino: the next thing which would be like this. The second thing on the list is misalignment of your resources. So often you want to follow this next marketing, Guru, but you're not at that level yet. So the problem when you copy strategies from Gurus have completely different resources. Say they have an entire marketing team like, I love Gary Vee so much. He's amazing. I'm not putting him down in any way. But I want to use this as an example.


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Tracey Watts Cirino: He says that you have to be on every platform and show up every single day. Well, I am one human, and I have clients to serve right. So here's the thing you you extract that strategy, for where you are, if you're just starting out, you show up on your favorite platform that has your ideal clients, and you show up there every day with consistency. Right? That that's where you start. He's at a different level. You grow and aspire to that level.


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Tracey Watts Cirino: So that's an extreme, you know. Breakdown. It's like you have to ask yourself, do I have the time, team and budget to execute this properly? Now, if you have the money? But you don't have the time. Then you hire this out. This is where you hire people like me to come in and do your marketing strategy and help you create an effective delegation plan for your team because one of the the challenges is is that


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Tracey Watts Cirino: female business owners that are super successful and super busy are constantly working, and sometimes they're paying people on their team


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Tracey Watts Cirino: that just need the leadership and direction, and they don't. You might have hired them for marketing. But if you didn't give them a detailed strategy on what that looks like.


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Tracey Watts Cirino: they're constantly disappointing you, and that is your responsibility as a leader to look at it through a different lens and set them up for success. So that's where that misalignment of resources is huge and there's actionable. Fixes actionable fixes on what this looks like. You can adjust the strategies to fit where you're at in business right now. You can use them with your strengths, like, what are your strengths and gifts that you give to the world. So


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Tracey Watts Cirino: be you first.st Don't take someone else's advice and decide. Well, I'm not good enough. I'm going to not be myself and just copycat them that's going to get you nowhere. No one's going to want to work with you because you're not bringing your authentic, amazing gifts to the world. So be you first, st and then decide how to fit


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Tracey Watts Cirino: this strategy that you think is so exciting into where you are in your business right? First, st based on your strengths and your gifts. Number 3 is ignoring your brand and audience connection. So if you start


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Tracey Watts Cirino: like just blindly following trends. This.


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Tracey Watts Cirino: It's gonna disconnect you from your audience like this


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Tracey Watts Cirino: disconnection from your audience, because they're like, Wait, that doesn't make sense. You were talking about something else different. And I have to tell you with somebody that I am a multifaceted, multi talented entrepreneur. I have, you know, my hands on a lot of things. And so I have had to learn to refine this, because that is something that can lose your audience. But if you're just.


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Tracey Watts Cirino: and these are all from my own heart. Right? They're from my heart, but I often will see other people just randomly taking little pieces of everybody else's strategy, and not not like remixing it to make it their own. And that's where it's a complete disconnect from your audience. So


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Tracey Watts Cirino: that's why, like blindly following just whatever advice and not making it your own is never gonna work. Okay?


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Tracey Watts Cirino: So


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Tracey Watts Cirino: when you are ignoring your brand and like, it's like you have to ask yourself these questions like, so write this one down. Does this strategy align with your brand voice?


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Tracey Watts Cirino: Does it fit for you like I can't go and take some of the Bro marketing and say, Hustle, hustle! When I talk about, let's work smarter instead of harder. I know what it's like to hustle and burn out. I know what it's like to to try to put on the man suit, and like not have feelings and emotions and succeed with that, and it sucks, and I don't want that for you. I did a lot of healing to overcome that. So does this strategy align with your brand voice.


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Tracey Watts Cirino: Okay, you need to answer that? If not, if it doesn't, then it's not for you. Will your audience actually respond to it like, are they going to get excited about it. Do they want this? An actionable fix is to use


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Tracey Watts Cirino: customer driven approach to refine your marketing strategy, like what has been the marketing that has


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Tracey Watts Cirino: connected the most with your audience, like, what have you created that has given you the most new clients the most deeper higher, like higher, tiered, higher ticketed clients like whatever that is. Look at it that way.


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Tracey Watts Cirino: So I wanted this episode to be fast and actionable for you. So I want you to think through these questions, and then listen to this again, you know. Listen to it again, replay it to write the questions down, and share this with your business, Bestie. Another thing we would love for you to do is to leave us a review wherever you are tuning into this episode, whether it's on spotify.


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Tracey Watts Cirino: You're doing it on Youtube. Follow us there. You're tuning in on Apple. Just leave us a


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Tracey Watts Cirino: review there. So to recap marketing, success is going to come down to having a clear business foundation.


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Tracey Watts Cirino: realistic resources, right? Like knowing what your realistic resources are and a strong.


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Tracey Watts Cirino: a strong brand audience connection. Use your voice to connect with your audience. That is the purpose of all of this right. People do business with people they know, like and trust. So stick to this. So your action steps would be before implementing any new marketing strategy. Ask yourself, does this align with my long term goals like? Does this align with me with what I'm doing here in my business? Do I have the resources to execute it properly?


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Tracey Watts Cirino: Or is this something


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Tracey Watts Cirino: I can do it later, when I hit that resource goal right? Why will this resonate with my brand and my audience sometimes writing out the why helps you refine this.


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Tracey Watts Cirino: and an even better, more clear way.


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Tracey Watts Cirino: So


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Tracey Watts Cirino: I strongly urge you if you want to help fine-tune and if you want help, fine-tuning, your marketing strategy book, a deep dive


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Tracey Watts Cirino: marketing strategy session with me. I'm going to put it in the show notes, or you can book it right on my website @tracywatserino.com, and as always stay beyond amazing, and I will see you on the next one. Take care