Celebrating 5 Years: What’s Next For Beyond Common Business Secrets

Behind the Mic: Why We’re Taking a Break After 5 Years & What’s Coming Next

After 5 incredible years of sharing stories, strategy, and soul-driven business insights, I’m pulling back the curtain on why we’re taking a break from the Beyond Common Business Secrets Podcast — and exactly what’s coming next. In this heartfelt, behind-the-scenes episode, I’m sharing the truth about what it takes to stay aligned in business, why taking intentional pauses is essential for sustainable growth, and the exciting new direction we’re heading in.

This isn’t goodbye—it’s a powerful pivot. Tune in to hear all about:

• The transformation behind the scenes
• Why I’m choosing alignment over constant hustle
• How YOU can help shape the next season
• My Christmas in July gift list (because you deserve it!) traceywattscirino.com

PLUS: Get access to the programs, mentorships, and soul-nourishing offers that will keep you supported while we take this creative pause.💌 Want to help shape what’s next?

You’re not just a listener—you’re a co-creator of this community.
 👉 Take our 2-minute rebrand survey

Visit traceywattscirino.com  to grab your favorites now.

https://traceywattscirino.com/discount/CHRISTMASJULY100

Transcript

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Tracey Watts Cirino: and I am so so excited that you are here. So

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Tracey Watts Cirino: currently we are coming up on celebrating 5 years, 5 years of bringing you this show. So 5 years.

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Tracey Watts Cirino: Because of this, I really felt it was time to do a special Christmas in July sale for you along with sharing what is

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Tracey Watts Cirino: coming next for beyond common business secrets. So what's coming? So this episode is going to be very different than anything else we've ever done. Because woohoo! 5 years like that. That's a huge milestone, and we really want to ramp up for honoring you and celebrating the show. So

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Tracey Watts Cirino: let's go. This episode is gonna be unlike any other because it's deeply personal. And I think it really

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Tracey Watts Cirino: the transformation that has happened. So I want to dive into the 1st segment, being all about

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Tracey Watts Cirino: the truth behind the mic. So about 5 years ago.

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Tracey Watts Cirino: we started this podcast with the mission to help women grow their businesses with clarity, with purpose

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Tracey Watts Cirino: and with the tools, strategies, resources

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Tracey Watts Cirino: to help build their confidence. Right, like

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Tracey Watts Cirino: you can't get confidence out of a cracker jack box. Right? There are tools, there are resources, there are actions, you know, and the more inspired the action the greater your confidence becomes. So that is how this all began. And we've really worked hard to release

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Tracey Watts Cirino: episodes consistently. We've been able to build a glow, like the the podcast to be a global

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Tracey Watts Cirino: top 5% podcast ever created in history.

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Tracey Watts Cirino: And we've created a movement. We have really created a movement of people recognizing that

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Tracey Watts Cirino: business needs to be done different, that if you are stuck in this same old

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Tracey Watts Cirino: aggressive, obsessed, masculine energy of hustle, hustle, hustle.

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Tracey Watts Cirino: that you're really not going to grow a business and a brand that's truly aligned with what the future holds. So we've been able to create this amazing movement

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Tracey Watts Cirino: where we discuss things behind the scenes, and

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Tracey Watts Cirino: you know what other businesses weren't talking about, and I'm happy to report that, you know, we might have been part of

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Tracey Watts Cirino: this like trailblazers that

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Tracey Watts Cirino: initiated this concept. But it's really taken off. There are a lot of other industry, leading podcasts that are talking about stuff behind the scenes. It's a topic that's now discussed on social media. We just happen to have been the show that initiated this movement and brought it the impact into action when it comes to you know podcasting at large. So

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Tracey Watts Cirino: what I want to share, though, is, you know, the behind the scenes, though so behind the mic.

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Tracey Watts Cirino: behind the scenes of it all growth and alignment they require focused contemplation and evolution. So

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Tracey Watts Cirino: I'm announcing, we still have a couple of episodes left in this in over the next few weeks. But we are going to be for the 1st time ever we are taking a seasonal break. Woohoo! Can you believe it? So I just really believe in walking my talk right so

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Tracey Watts Cirino: to, for from a standpoint of sustainability, what feels aligned with my intuition, my soul at this moment, and truly honoring

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Tracey Watts Cirino: the way my creative process works, and honoring how my energy outputs are after nearly 200 plus episodes.

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Tracey Watts Cirino: I'm feeling called that it is time to breathe. It is time for deep reflection, and

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Tracey Watts Cirino: I want to create something even better.

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Tracey Watts Cirino: So that's where this pull is coming from for me, like just this pull to go even deeper. And

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Tracey Watts Cirino: what are all the possibilities of something even better that we will create for you. So that's where this is coming from. And rather than you know, just kind of going on a break. Because, yeah, we can. We can do whatever we want right. But I wanted to make you a part of it, so that

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Tracey Watts Cirino: if this seasonal show, you know for the show business model works

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Tracey Watts Cirino: for you. Then, you know, you want to get that insider preview behind the scenes. So I'm opening up the curtains of Oz, so to speak. And

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Tracey Watts Cirino: the thing. The thing I'll tell you is that you know my creativity is craving just

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Tracey Watts Cirino: a slowness to go a little bit deeper and really really have some focus time to contemplation and escape. The this has to be done by this date, right? So that is the big pull for me.

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Tracey Watts Cirino: And this pause is not about burnout.

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Tracey Watts Cirino: I know I've spoken in the past about

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Tracey Watts Cirino: times in my life and business, where I felt that bubbling up and how I've overcome it, and what what I've really worked through. But this this pause is not about burnout. This is about me stepping out, and I think, like a much more bolder way. It's it's my bold choice to serve from a place of overflow.

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Tracey Watts Cirino: So I believe in the power of the pause, and I'm giving myself full permission to practice what I preach, and knowing that my heart's desire is to create something even better and go even deeper than we've managed to go so far.

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Tracey Watts Cirino: That's where this is coming from. So I wanted to let you know. You know what's what's coming next. So we have quite a few more episodes. I think there's 3 or 4 more episodes that are coming your way before the you know, before the pause.

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Tracey Watts Cirino: and

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Tracey Watts Cirino: I wanted to just inform you like, give you plenty of time, and here's the thing. If you're listening to this now and then you're going to be prepared. But this will give you the opportunity to go back and binge. Listen to any episodes like from the beginning, that you might have missed to kind of really see our evolution, and how we've grown right. So what's coming next is

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Tracey Watts Cirino: this whole entire month of July is all about the Christmas in July sale. So I've got lots of fun stuff for you, and

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Tracey Watts Cirino: there is going to be, you know. I'll include all that in the show notes and for those of you that are not on our email list, I strongly urge you to get on it so that you can be up to date on all things, going on with the podcast

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Tracey Watts Cirino: as we go through reimagining the show and

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Tracey Watts Cirino: coming back from the pause. So either sign up for any of our, you know, premium offers that are out there.

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Tracey Watts Cirino: or you can go right on my website, tracyrino.com, and just sign up to be part of the newsletter. When you do that you'll get insider access to everything. And that's how we communicate right, like, obviously, stuff goes out on social. And if you have questions you can always direct message me on social.

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Tracey Watts Cirino: And then another way to really stay in contact with us is to be a part of our

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Tracey Watts Cirino: our Facebook group page. That is all about

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Tracey Watts Cirino: a community of women. So this is something that you can find right on Facebook it. I think you can still find it by going under beyond common business secrets, or a community of aligned women helping each other.

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Tracey Watts Cirino: There are 2 ways to find it there, so that you know that. But when we when we really talk about reimagining.

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Tracey Watts Cirino: So what's next for the show?

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Tracey Watts Cirino: We're really reimagining the show with deeper conversations, new segments.

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Tracey Watts Cirino: a fresh, brand new look like it's going to be rebranded like the ultimate refresh. And

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Tracey Watts Cirino: it's going to be even better than you could possibly imagine. Right? It's just going to be better and better better. I just like get too excited, and I end up giving away too many of the secrets. But it's what's to come, and I have a great outline, but I know through deeper contemplation and just focus time to be like out of it, like you have to sort of zoom out and get

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Tracey Watts Cirino: your leadership perspective that that eagles view, and sometimes in the daily and weekly thick of it. There isn't time for that. So that is why, like. I have lots of great ideas, but I do not want to share too much right now, because I know as the break and pause is happening.

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Tracey Watts Cirino: the deeper threads will all start to become connected. So we're, you know, I'm reimagining it with with more tools, more support, more get in the trenches. Real world application to share. You know more of a a soul centered strategy as we really evolve into

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Tracey Watts Cirino: what the next frontier of business really is right. It is about wealth, abundance

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Tracey Watts Cirino: without the sacrifice, right, without sacrificing your own personal human needs at this point, so that you can really be in alignment.

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Tracey Watts Cirino: and we will be

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Tracey Watts Cirino: launching the Rebrand in late September with the whole new vision. So stay stayed close. Stay tuned and just know, you know that's what's coming. So Christmas in July

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Tracey Watts Cirino: is what we're focusing on this month, and we like, I said, we still have quite a few episodes coming your way. But I wanted to inform you early, you know, instead of making this the last one of of the ones we release this month.

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Tracey Watts Cirino: I wanted this to to be released in a sort of different order, so that you had time to prepare. I wanted to inform you early, so that you had time to prepare, and you could be a part of how we reimagine it.

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Tracey Watts Cirino: and the Christmas in July is all about gifts to treat yourself so.

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Tracey Watts Cirino: I have so many things on my list right now that I'm currently obsessed with right now, and

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Tracey Watts Cirino: this is the time for you to really gift yourself like, give yourself a gift that

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Tracey Watts Cirino: you can really use to love, honor, appreciate, and cherish yourself. So that's what Christmas in July is all about.

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Tracey Watts Cirino: And of course you can select from things that will keep on giving, you know, to you during the pause. So

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Tracey Watts Cirino: for Christmas in July I am launching a brand new.

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Tracey Watts Cirino: It's a brand new coloring book. It's an adult coloring book that is all about. I don't know if you guys know how obsessed I am with hot air balloons. I love them, even though my husband is

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Tracey Watts Cirino: afraid of heights. I still had it as a bucket list. Item, that we had to go on a hot air balloon ride over in Napa Valley, and we did this like I think we did it before the kids were born. So we did this like 15 years ago, and that was our 1st time, and then we've done it again. We've done it on various balloon rides in other places, but I'm just obsessed with hot air balloons. I love that.

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Tracey Watts Cirino: So one day, lo and behold, I'm like, well, I need to make something creative. I was just having that urge. So I created a

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Tracey Watts Cirino: adult coloring book. It's adorable. It's fun. It's something that you can do like I do it often like when I'm like trying to

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Tracey Watts Cirino: relax and just want to unwind.  I'll take my adult coloring book outside on my

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Tracey Watts Cirino: back porch, and I'll just color if I'm if I'm really being really focused about my nutrition and my diet. I will

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Tracey Watts Cirino: still like, if the kids are like, Hey, mom, I want to watch a movie, or we're going to do something to chill and watch TV. I will sit down with them, and even while they're snacking I will color in my coloring book because it keeps my, you know, hands distracted, and I can still like chill there for a minute. So I use the adult coloring book for many things. But this is my 1st time creating one. And I'm really excited to share it with you guys. So the adult coloring book is

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Tracey Watts Cirino: live. And I will put it in the show notes

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Tracey Watts Cirino: so that you can grab your copy on Amazon.

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Tracey Watts Cirino: But there's another way. There is another way, because of the Christmas in July gifts that I want to give you. There is another way for you to get the adult coloring book. That is all about hot air balloons. So if you spend a hundred dollars or more on my website or any of my sales pages, so it can be, you know, any of our programs, any of the products. T-shirts.

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Tracey Watts Cirino: even like the winter. All experience box right? Like speaking of Christmas in July. If you have kids that are into

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Tracey Watts Cirino: reading, and and really you want to

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Tracey Watts Cirino: with still in them the love of reading the winter. All experience box is a great, great way to do that. So any any purchases on Tracy, or any of my coaching programs, whether it's like the ones that are

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Tracey Watts Cirino: evergreen that you can just do in the privacy of your own home, or if you've signed up for something that is more one to one mentorship with me, no matter what it is. If you spend over a hundred dollars, you will get free shipping

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Tracey Watts Cirino: and you will get my digital version of the adult coloring book totally for free. So that is our gifts for Christmas in July, and you can use this for like one to one mentorship with me, whether you're doing the

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Tracey Watts Cirino: aligned. If you want to do the aligned woman mentorship, or you want to do like the 6 months of knowing your design. Either one of those qualifies for this. You can purchase our flagship course, the beyond common essentials, which is

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Tracey Watts Cirino: the foundational growth toolkit that I, you know, created. And that is just a classic program that people come back to again and again.

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Tracey Watts Cirino: or you're looking to save time. And you want to be more efficient. The CEO Power code program is always available to you. This will help you save 10 h or more every week and scale without burnout.

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Tracey Watts Cirino: I'm

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Tracey Watts Cirino: this time of year. I'm getting a lot of requests for the aligned woman mentorship, though, because this offers 6 months of deep healing.

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Tracey Watts Cirino: your personal, customized life, strategy and business strategy, and

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Tracey Watts Cirino: it's designed to really get in tune with what your heart desires and and what your body's response to things. So a lot of this becomes like

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Tracey Watts Cirino: nervous system regulation, and really getting in alignment. So any of these qualify, and

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Tracey Watts Cirino: you can even choose from like bundling the books in a program together. We have so many fun, you know fun exciting creations that myself and the kids have created on you know, on trace wetserino.com. And just for funsies, I'm gonna show you I will share with you the

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Tracey Watts Cirino: I'll share with you the website so that you can take a look at what we're talking about here.

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Tracey Watts Cirino: So let me get to that page so that I can share with you.

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Tracey Watts Cirino: Okay, so

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Tracey Watts Cirino: let's see if I can.

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Tracey Watts Cirino: Oh, it's it's not letting it.

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Tracey Watts Cirino: I'm asking it to share. But it's being difficult today.

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Tracey Watts Cirino: So let's let's see if I can stop the share for a sec and see what else I can do here. All right, it was being difficult. So I'm gonna say, we're gonna be advanced. And I'm gonna try to customize my share.

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Tracey Watts Cirino: Boy just doesn't want to be that way today.

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Tracey Watts Cirino: That is so funny. It's being wild today. Okay, so

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Tracey Watts Cirino: let's see if it will let me share. Okay, so hopefully, you can see that. So I'm gonna bypass it. So you can go right to the website here and

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Tracey Watts Cirino: see everything. You know, you can go right to the website, and you can get any of the products, any of the programs, even, you know, stuff that Christopher's created. And

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Tracey Watts Cirino: you can bundle some books together like I said, you can get the winter. All experience.

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Tracey Watts Cirino: You can check out some of the magical manifester stuff like notebooks.

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Tracey Watts Cirino: any of the products and services. This is all about my special Christmas in July

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Tracey Watts Cirino: offer just for you. So you spend a hundred dollars and you get free shipping and you will get the

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Tracey Watts Cirino: the adult coloring book. That is all about how to air balloons absolutely, absolutely for free. So I hope that

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Tracey Watts Cirino: this is something that you're super excited about. And I want to just say that in

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Tracey Watts Cirino: in creating this next chapter

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Tracey Watts Cirino: I would love for you to help co-create it. So let me know. What do you want more of what do you want to see? More of?

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Tracey Watts Cirino: I can include a like a Google

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Tracey Watts Cirino: questionnaire of things that you'd want to see.

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Tracey Watts Cirino: I'll include that in the show notes, and you can always reach out to me on social media, especially inside the the beyond common business secrets. Facebook Page. That's a great place you can reach out to me on Instagram.

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Tracey Watts Cirino: Send me an audio message a quick text, you know. Let me know what you want to see more of. I would love for you to be a part of co-creating. What this

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Tracey Watts Cirino: deeper, even better phase of the podcast show is gonna look like. So

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Tracey Watts Cirino: please stay connected on social email. If you're not part of our email newsletter, go right to the website and

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Tracey Watts Cirino: sign up now.

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Tracey Watts Cirino: And remember, this is not the end at all. This is not the end. This is not the end of anything. This is a beautiful new beginning, right? This is a beautiful new beginning. And while we're on this break, just

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Tracey Watts Cirino: W, we'll still be sending out emails and letting you know what's going on. So you can stay a part of everything. This is just a beautiful new beginning, and, as always, I wanna thank you for being a part of this journey.

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Tracey Watts Cirino: And

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Tracey Watts Cirino: let's take a pause together and come back better than ever, as always. Stay beyond amazing, and I will see you on the next one. Take care.