Business Gets to Be Art Let’s Create Something Real

 In today’s episode of Beyond Common Business Secrets, we’re diving into the soul of business—the part no one talks about enough: creativity and expression.

Whether you’re a coach, service provider, salon owner, healer, or multi-passionate entrepreneur, your ability to create and express your truth is your secret weapon.

After 5 years of podcasting and mentoring thousands, I’ve learned this: When you stop expressing yourself, you stop growing. 

This episode is your invitation to reconnect to the joy of creating, claim your unique voice, and run your business like the work of art it truly is. The Power of Creativity & Expression in Business.

PLUS: I’m sharing my “Christmas in July” gift list to support your journey.

Check out the CEOPowercode.com/course

Transcript

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Tracey Watts Cirino: This episode is especially for heart-centered, soul-led business owners


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Tracey Watts Cirino: may be feeling a little bit stuck or uninspired.


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Tracey Watts Cirino: So today we're talking about something that saved me more times than I can count.


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Tracey Watts Cirino: You know what it is creativity


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Tracey Watts Cirino: that's right creativity. So not the pinterest board version I'm talking about that deep, aligned soul buzzing kind of creative spark


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Tracey Watts Cirino: that makes everything in your life and business feel more alive. That's why we titled this episode. Business gets to be art.


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Tracey Watts Cirino: Let's create something real and let me get real with you.


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Tracey Watts Cirino: I almost totally lost mine, totally lost my creativity. So between over scheduling client work.


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Tracey Watts Cirino: having a couple of bad clients that were sucking up so much of my energy and


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Tracey Watts Cirino: a couple of deals gone bad.


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Tracey Watts Cirino: A few investment challenges.


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Tracey Watts Cirino: things with kids getting, you know that my kids are getting older. There, there's a little bit more difficulty in raising them. Their problems are starting to get bigger. So there's more emotional stuff happening. We got a new puppy and he wasn't feeling good. So


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Tracey Watts Cirino: this becomes like just life stuff, right? Like just life. So I hit a point where


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Tracey Watts Cirino: I was just running on fumes.


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Tracey Watts Cirino: and everything felt blah or gray. This was my wake-up call complete. Wake up! Call! And I started reclaiming


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Tracey Watts Cirino: like the way I look at it was like my reclaiming to this


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Tracey Watts Cirino: was my creativity. That was the medicine that I needed and what I began seeking. So let's dive in


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Tracey Watts Cirino: creativity is your


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Tracey Watts Cirino: unique business strategy, right? Like you can follow all the trends that all the gurus in the world say. But


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Tracey Watts Cirino: let's let's be real. Okay.


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Tracey Watts Cirino: we're gonna bust the 1st myth. So let's bust the myth real quick that creativity is just for artists and designers. Right?


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Tracey Watts Cirino: Because if you're building anything or creating anything like, I always like, do this with my hands, like like when you're building something, creating something, a brand, a business, a, podcast a book, you're, you know, you're launching a book, you're building a life


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Tracey Watts Cirino: creative right? That's creative.


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Tracey Watts Cirino: And when we forget to be human and put our creative senses in it, it can be like, Wow. So, in fact, creativity is your secret sauce. It's your secret weapon to everything you do in life and business. This is going to be


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Tracey Watts Cirino: like, especially true in uncertain times. Right? So while everyone else is trying to hack the algorithm, you can be over here tapping into your inner guidance and building something magical, magnetic and timeless


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Tracey Watts Cirino: that for me, that's something I want to be known for right creating the type of impact that is timeless. So authentic expression is your true voice. This is your lived experience. Your energy is what draws people in. It's not the fancy funnels or complicated strategies or copy and paste stuff.


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Tracey Watts Cirino: People are craving real and creativity is how to deliver it. So whatever you're doing when you add your own personal flavor of creativity, it's like a dash of this a dash of that, a swig of that, whatever it is like. That's your your


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Tracey Watts Cirino: creative ingredients, your special sauce. Right? So


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Tracey Watts Cirino: when you look at it through that, like this authentic expression, this is going to be your true voice, your lived experience, your energy. It's always going to be what draws people in right. It's not going to be all the other stuff. So


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Tracey Watts Cirino: just even look at it through the lens of like, even if you're following something


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Tracey Watts Cirino: that is semi been working for you because some Guru said to do it this way. And this is how it works for


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Tracey Watts Cirino: the algorithm, or whatever you're doing like


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Tracey Watts Cirino: if you step back from it for a minute and say, Okay, and and what can I create.


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Tracey Watts Cirino: or what can I add to this creation that would make it a little bit more creative like sometimes. That's just enough. So


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Tracey Watts Cirino: how to access your creative flow


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Tracey Watts Cirino: is really important. This is where IA lot of my clients tell me they get stuck. They are lost, or they they've never even considered looking at it through this lens. So


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Tracey Watts Cirino: how do we actually stay in a creative flow when we've got a hundred tabs open in our brain, right? Which I do that sometimes I have a hundred tabs open on my computer at times. So how do we creatively stay in flow when you have a hundred tabs open in your brain? So I want to share with you some of my favorite. Go to rituals, so


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Tracey Watts Cirino: And and I will be the 1st to tell you that


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Tracey Watts Cirino: if you would have said to me 15 or 20 years ago that these would make any bit of difference. I probably would have called Bs on that because I did not get it, and I did not see that. So, friend, take my advice, do not make the same mistakes as me. These


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Tracey Watts Cirino: seem simple, but they are powerful, so I want to share some of my go to rituals that help me break through this. So


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Tracey Watts Cirino: I meditate every morning.


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Tracey Watts Cirino: even if it's just 3 min. This doesn't have to be some big, like grandiose thing like


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Tracey Watts Cirino: you can meditate even for 3 min. It's going to have lasting effects. Now. I've been doing this for almost 1213 years now, consistently every day, where I have not missed a day like.


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Tracey Watts Cirino: I am so consistent with this now, that


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Tracey Watts Cirino: if I miss it. It would be like, oh, did I forget to brush my teeth today? Like it? I my brain craves it, otherwise it's so cluttered, and it would feel like there's all these tabs open. So this does not have to be some big.


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Tracey Watts Cirino: elaborate thing, I think. Sometimes, like people look at meditation as such a big, big thing. This could be literally stepping outside for 3 min and doing a walking meditation. This could be step stepping outside and literally just breathing calmly tuning into your heart for 3 min.


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Tracey Watts Cirino: Simple.


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Tracey Watts Cirino: So the next one is


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Tracey Watts Cirino: a ritual that I do every day is I journal with my with it, like with one of my favorite teas every morning. This is not fancy. This is just a brain dump to make space. That's it like. And sometimes I say those things out loud


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Tracey Watts Cirino: as a manifester. When I speak things out loud.


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Tracey Watts Cirino: it's like after I've brain dumped them out. When I speak them out loud. It gives it more substance, more energetic alignment. It's like, pow. Then I'm like, Oh, yeah, I like that.


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Tracey Watts Cirino: So that is something that works for me. But you figure out what works for you.


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Tracey Watts Cirino: Every day I diffuse my favorite essential oils, or I light a candle to signal to my system, which I happen to be smell cognition in human design. So this is really aligned with what works best for my strategy.


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Tracey Watts Cirino: And what happens is is this is like the signal to my system that says, Hey, hey! It's safe now.


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Tracey Watts Cirino: safe to be in creation mode. It's really fine. It's really a safe space for you to get creative and get in this


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Tracey Watts Cirino: creation mode.


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Tracey Watts Cirino: So another thing I do is I take 5 min movement breaks, and I will like walk around my office, I will pace back and forth, but stare out the window. It's kind of like I let myself daydream


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Tracey Watts Cirino: like it's a creative meeting, right? This is a creative meeting because it is with myself if that has to be right. So get creative in how you put like rituals into place. So for me


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Tracey Watts Cirino: in the past few years, as I've dove deeper and deeper into being. More of a human design guide. Human design plays a really big role for me. I'm a 6, 2 manifester. So creating in spurts is like, when I get the urge it just hits. I go for it.


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Tracey Watts Cirino: and then I have to let rest be sacred in between these creative bursts, which is crucial for me. But most of my life, before discovering that I was designed this way, I would shame myself or guilt myself for needing the rest


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Tracey Watts Cirino: which led me to be like on this perpetual cycle of burnout. So the more I honor the rest is sacral. It's so crucial to the creativity of how my bursts come in. So if you're a generator or a manifesting generator, a projector or a reflector, your flow will look totally different.


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Tracey Watts Cirino: And that is the point. Right, like human design, is the science of differentiation.


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Tracey Watts Cirino: The more we honor what our differences are, and celebrate the beauty of how cool it is to hang out with people that totally have different views than you that totally have different beliefs than you, and how beautiful it is to honor and appreciate the beauty of that. The more each of us individuals gets to be our own creative selves.


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Tracey Watts Cirino: which is where the real magic is, if you ask me.


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Tracey Watts Cirino: So that's to me. That is the point. So


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Tracey Watts Cirino: you get to honor your rhythm by getting to know yourself


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Tracey Watts Cirino: just a little bit better. It's like just a little bit better all along. The way. That to me is what gets me like jazzed up and so excited because there's always like another layer of


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Tracey Watts Cirino: something you're experimenting with. It's always another layer of like. Oh, I'm more aware of this. It's more of a self discovery. So have fun with this. Dig into it. It really helps bust. Open the creativity


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Tracey Watts Cirino: of it all, of of the creativity of being a human who is so blessed to be on this beautiful, wonderful earth during a time when we get to do all these amazing things. So also.


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Tracey Watts Cirino: beauty is fuel for me, whether it's skincare. Having a great haircut like really being in love with the hair, color, or


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Tracey Watts Cirino: fabrics against my skin that feels so good. It makes me feel beautiful, or visually looking at fresh flowers.


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Tracey Watts Cirino: or a clean workspace when I'm surrounded by beauty and things that I feel are so beautiful. My ideas just bloom so much faster. It, my son, teases me like Mom, your ideas, your creativity is like popcorn, and that is, when I take the time to really set up


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Tracey Watts Cirino: my space to be as beautiful as I enjoy it and desire it to be so.


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Tracey Watts Cirino: This is also what led me to creating a brand new book. Well, it's my 1st adult coloring book, and it's all about hot air balloons, because I love them, and I think they're beautiful. I absolutely love hot air balloons, and I love the bold, beautiful colors that they come in, and I love how fun and easy they are to color or paint. So I created this beautiful new coloring book.


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Tracey Watts Cirino: And there's 2 ways that you can grab it. You can get it right now on Amazon. We are going to probably start doing an official launch here, but you can get it right now on Amazon. I'll include it in the show notes.


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Tracey Watts Cirino: or you can get it as part of the Christmas in July sale. So if you spend a hundred dollars or more on anything on our, on our website@tracyatserino.com. You'll get free shipping


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Tracey Watts Cirino: and your own free digital copy of my adult coloring book. That is all about hot air balloons. So hopefully you love them as much as I do. But this is just like another layer of when you get to have fun and be


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Tracey Watts Cirino: creative for your life, for your business, for for


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Tracey Watts Cirino: going to pick the kids up from all the camps all summer long, you know, whatever it is


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Tracey Watts Cirino: so to me. There.


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Tracey Watts Cirino: I like to dive into this from the standpoint of expressing yourself through your brand, so sometimes people are like, Oh, I don't know. I have a business. I'm an entrepreneur. Do I have a brand, or I


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Tracey Watts Cirino: am employed? But I want I have this like side hustle that I do on making these designs on Etsy. But I'm not creative. I'm like, Are you kidding? You literally are an artist. So


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Tracey Watts Cirino: I want you to think about it through this lens.


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Tracey Watts Cirino: When you express yourself through your brand. This allows you to really tap into deeper layers of your creativity. And to me there's a huge difference between showing up and truly expressing like for the longest time I used to stick to this notion that you know. Just show up. Just be in the room.


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Tracey Watts Cirino: But that doesn't really work for me anymore, because I want to be


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Tracey Watts Cirino: fully expressing myself right. I want to be like all in, and if I'm not


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Tracey Watts Cirino: feeling that, then there are certain rooms I don't want to be in, because


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Tracey Watts Cirino: that's not the right time for me, so I look at it like this. You can post every single day and still feel absolutely invisible if you're not expressing what actually lights you up. So if you are just following what all the gurus say, chasing the algorithm, and then not


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Tracey Watts Cirino: feeling like you're visible at all. It's because you're just not authentically expressing who you are.


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Tracey Watts Cirino: and I know that might be hard to hear. But I I


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Tracey Watts Cirino: I understand this very intimately. It was a giant struggle of mine for many years, so I am sending you nothing but love and hugs


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Tracey Watts Cirino: that I promise it gets better. It gets so much better when we go through it, instead of trying to jump over it. You know the only way is through. So your voice, your energy, your ideas, your unique flavor. This is your legacy, no matter what you're building right? That's the stuff people remember. So


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Tracey Watts Cirino: it's like one of these things like, I will experience this where someone says, Oh, you spoke on stage when I just started school. And you said this one thing, and I remembered it forever. And I'm like, Oh, what did I say? Because I don't remember right, but that tells me I was so in alignment with my voice, my energy, that I intuitively just like let my heart speak, and when that happens I might not always remember what I said.


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Tracey Watts Cirino: But sometimes, 10 years later, people were like, Oh, I


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Tracey Watts Cirino: I remember what you said, and it stayed with me forever, and my question is always, Oh, what did I say? So? It's hilarious, but when you are in tune with that.


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Tracey Watts Cirino: your words carry weight that helps lift people up. So this is the thing that your legacy is made of like this is the stuff that people remember. That's what builds trust, and turns like casual followers on social into lifelong clients


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Tracey Watts Cirino: and collaborators. Right? This is like you might even become friends with people that you just met on social, because when you are in tune and in full, oh, the puppy say, Hi, okay, for those of you that don't see the video. The puppy is getting wild today. He's always wanting to sit in my lap. But today he is trying to get a little crazy. So we got to set him down with the other with the other pup. So


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Tracey Watts Cirino: that's the stuff, right? Like, when you're able to build these lifelong relationships, lifelong clients and collaborators.


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Tracey Watts Cirino: This is the thing that truly lights us up right like it builds momentum, it creates more excitement.


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Tracey Watts Cirino: So if you're stuck in perfectionism or trying to get everything right.


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Tracey Watts Cirino: or you might even be trying to sound like someone else, because you're like, Oh, well, I'll just do what they're doing. I want you to take a breath


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Tracey Watts Cirino: and come back.


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Tracey Watts Cirino: 2.


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Tracey Watts Cirino: Your center. Come back to what you really want to say


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Tracey Watts Cirino: right? Even if no one else is saying it. What do you want to say right. So


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Tracey Watts Cirino: to me, creativity and visibility go hand in hand. You have to show people your heart, if you want to be seen for who you really are.


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Tracey Watts Cirino: If you're hiding behind a facade doing what everyone else is doing, people can't see your heart, and you're not going to be memorable.


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Tracey Watts Cirino: So you might be saying, Okay, okay.


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Tracey Watts Cirino: Trace. But I didn't even realize I was doing this, and I've been doing it for so long.


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Tracey Watts Cirino: I don't even know how I got here, but I'm so out of practice here, and


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Tracey Watts Cirino: I have no idea where I could possibly pick up the pieces of this.


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Tracey Watts Cirino: So I'm seriously have no clue where to begin here.


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Tracey Watts Cirino: So you might be saying, trace, give me something tangible


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Tracey Watts Cirino: of how you would really pick up these pieces and


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Tracey Watts Cirino: and and start building this. So I would say, this is something I I do with a lot of my clients. Okay, so


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Tracey Watts Cirino: if you're very new to this. And you're like, Oh, wow! I'm just realizing right now that I've been doing this. And oh, my goodness.


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Tracey Watts Cirino: I would say that I want I want you to think about like your human design. That's like the 1st place, I start anymore with clients. So


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Tracey Watts Cirino: I will deep dive with my clients into their human design chart. And and for some people it's as simple as looking at the


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Tracey Watts Cirino: the throat gates that are activated. So when you look at the human design body graph, like what's activated like in your throat. Sometimes it's as simple as paying attention to those gates because they're activated for a reason and starting to speak them out for other people. We need to look into more of


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Tracey Watts Cirino: your chart. So you can really start truly expressing yourself.


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Tracey Watts Cirino: I'm because sometimes it's like more layers of deconditioning that


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Tracey Watts Cirino: you might be being conditioned by your centers that are undefined, and there might be layers needed to happen where you start deconditioning, and that's going to lead to you, really reclaiming your truth


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Tracey Watts Cirino: and realigning with your energy. But a very simple place to start is just by pulling up your human design chart, and you can go right on. If you want more help. With this you can go right on my website. tracyno.com go under work with me and click the button. Once you click the button there'll be an area that pops up.


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Tracey Watts Cirino: That says, get your human design chart, and you can run that absolutely for free and see what throat gates you have activated, and


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Tracey Watts Cirino: that can be where you just start creatively expressing yourself a little bit more. Now there are other things in your chart that will lead us to where your creativity lives, and and maybe you've been bearing it for so long. But we can really start activating some of this for you and again pulling up your chart is absolutely free. It's the best way to get started if you're like, okay.


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Tracey Watts Cirino: Oh, my goodness, I'm doing that! And I didn't even realize it. So see, I would never leave you hanging. I always will give you the resources and the tools to tangibly put this stuff into action. So that's a great place to start.


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Tracey Watts Cirino: and it will help you tap into your creativity.


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Tracey Watts Cirino: So all right, friend, I have a creative


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Tracey Watts Cirino: like it's I would call it my, your creative. Re, it's like your re reignite like, let's reignite. Right? So I have a creative reignite challenge for you.


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Tracey Watts Cirino: So your mission this week.


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Tracey Watts Cirino: should you choose to accept the mission that I'm about to give you is to do one thing purely just, purely for creativity.


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Tracey Watts Cirino: so not for profit, not for productivity, just for joy, just something creative that you're going to do just for joy. It could be writing a poem.


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Tracey Watts Cirino: I wrote notes just in case I forgot about the okay. So write a poem, redecorate your Workspace, dance in your kitchen, Doodle, paint your room, paint a rock, paint a paint, paint something.


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Tracey Watts Cirino: paint a nail, whatever, sing in the car, sing loudly in the shower, make a vision board.


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Tracey Watts Cirino: go, take an art class, whatever it is. Get my new coloring book and start coloring outside the lines right? This is fun to do, especially when you are coloring those beautiful hot air balloons. So it doesn't matter what it is.


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Tracey Watts Cirino: You will not be judged. This is just for you. This is just for you.


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Tracey Watts Cirino: Right? So this mission, should you choose to accept, accept it is to go out and do one thing creative just for joy.


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Tracey Watts Cirino: But then I want you to tag me, or if you really are oh, I don't want to show this to anybody just DM, me, I want to see what you've created, even whatever it is. I just want to know that you've done it so you can tag me if you feel like. I'm busting out here with my creativity. I'm going to show the world and post it on social. I want you to tag me@traceywattscirino.com. If not.


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Tracey Watts Cirino: I don't know why I said.com. But on Instagram you can tag me at TraceyWattsCirino, on Facebook, or Linkedin. Wherever you are, you can tag me, or you can send me a direct message right? It could be private, but I want to see what you create. I am super excited to see these creations.


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Tracey Watts Cirino: yeah, I I just cannot wait to see them. And


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Tracey Watts Cirino: if you really have no clue where to start. Go get the coloring book. It's the easiest thing. Go get the coloring book and some crayons, and enjoy coloring outside the lines. So if there's 1 thing I want you to take away from today's episode. It's this.


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Tracey Watts Cirino: you were never meant to be some copy and paste version of anyone else.


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Tracey Watts Cirino: Your creativity, your voice, your energy, your way of doing things, and putting things together.


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Tracey Watts Cirino: your way of that difference.


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Tracey Watts Cirino: This is the whole point. This is what celebrates you and makes you so powerful, so uniquely you. This is the whole point.


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Tracey Watts Cirino: and it is where all of your beauty lies. So this season of life and business is about expressing your truth, not hiding it, not covering up, not pretending to be something that we're not right. So


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Tracey Watts Cirino: go, create, make business your art right? Because business is art.


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Tracey Watts Cirino: Share this episode with someone that needs this little reminder today. And don't forget to check out the Christmas in July links in the show notes and go to traceywattscirino.com until next time. Keep being beyond common.


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Tracey Watts Cirino: Because you are truly amazing. I'll see you on the next one, friend.